Viral Marketing is the spread of a word from one person to many others on a quick basis similar to a virus by an infected patient to other people surrounding him/her. It’s a new form of informal advertising by passing along a message or making other people aware about a product or a service just by talking about it.
The name viral is derived from the image of a person being infected with the marketing message, then spreading it to friends like a virus. The major difference, however, is that the customer voluntarily sends the message to others.
Viral Marketing messages include ads for goods and services, hyperlinked promotions that take someone immediately to a website, online newsletters and various games. Statistics indicate that 81 percent of recipients who receive a viral marketing message pass it along to another person. Almost 50 percent pass it along to two or more people.
The marketing message can be more deliberate such as when an individual recommends something to a friend. It can also be transmitted passively, when the message is simply attached to an email. Viral Marketing allows a firm to gain rapid product awareness at a low cost.
The main advantage of implementing viral marketing technique is getting fast and effective results by using this technique widely on the Internet. This gives a better exposure to the website as well as its owner and make other people aware of its existence. It also helps in conveying the desired message to a larger audience therefore building a good reputation for both the company/website and the owner.
Another benefit is that the more popularity the website gain, the bigger number of webmasters it will attract who will be willing either in exchanging links or just placing inbound links. This will definitely increase the value of the website by having external links which will ultimately result in improving its page rank with search engines.
The number of visitors to the website will also rise on a regular basis as it gains popularity and search engine ranking. The website owner will really benefit from the high volume targeted traffic that is going to blow his or her website fame and shoot up his or her revenue. Therefore, I can not emphasize more on the importance of viral marketing in boosting the Internet Marketing industry these days.
Blue Marble, a viral marketing company, created a program for Scope mouth wash. Consumers were able to send a customized, animated e-mail – kiss – to their friends. The attached marketing message reinforced the brand message that Scope brings people – kissably close. People who received the e-mail kiss could then forward the message to someone else. Scope’s tracking technology indicated most did forward the message.
The term – viral – may connote the negative image of a computer virus. Consequently, More concern should be shown when offering this program to a certain company. Company leaders may want to find some other term to describe the technique to the general public so that no undue suspicion or fear arises.